About Us
Where Culture Becomes a Journey
At Folk Experience, we don’t just plan trips, we craft stories you can walk through.
Our team of researchers, storytellers, and travel experts curates immersive journeys that go beyond sightseeing, helping travelers connect with the heart and soul of India its people, its heritage, its folklore, and its timeless traditions.
Whether it’s a quiet temple song in Jammu, the rhythm of a Himachali dance, or the shimmer of blue pottery in Jaipur every journey we design is a window into India’s living culture.
Preserving India’s Intangible Heritage, One Story at a Time
Rooted in a passion for preserving India’s cultural and folk heritage, Folk Experience LLP is an IIM Jammu-incubated startup dedicated to making India’s traditions accessible to a global audience.
Through deep research, responsible travel planning, and meaningful community partnerships, we aim to:
- Celebrate India’s diverse cultural identity,
- Support artisans, storytellers, and local communities, and
- Create sustainable livelihoods through tourism that gives back.
Our work blends academic insight with emotional storytelling, ensuring that India’s intangible heritage, its songs, rituals, crafts, and oral traditions continue to thrive for generations to come.
Our Mission
To design and deliver curated cultural, historical, martial, spiritual, gastronomical, and handicraft-based travel experiences that invite travelers from across the world to engage with India’s authentic cultural mosaic.
Each journey with Folk Experience is built on three pillars:
- Immersion: Travel through real communities, festivals, and stories.
- Connection: Interact directly with local artisans, monks, and storytellers.
- Preservation: Support sustainable tourism that empowers rural and craft-based economies.
By integrating heritage with tourism, we allow communities to showcase their craft forms, festivals, and oral histories, creating awareness while generating economic opportunities for their continuation.
In return, visitors experience the true richness of India’s past and present through authentic human encounters, performances, and storytelling.
Our Story
Folk Experience LLP was born from a simple idea, that India’s stories should not be forgotten; they should be lived.
What began as a research-led initiative to document India’s folklore and living traditions soon evolved into a movement to connect travelers with the country’s cultural heartbeat.
From village fairs in Jammu to royal crafts in Rajasthan, we partner with local custodians of culture, the artists, singers, monks, and artisans who have preserved India’s heritage for centuries.
Every journey we offer is a way to ensure that their stories and their livelihoods continue to thrive in the modern world.
Our Contributions!
To preserve and share India’s cultural legacy, Folk Experience actively creates content and programs that educate, inspire, and empower:
- 2D Animations
Bringing Indian folklore to life through beautifully illustrated animations that spark cultural awareness among younger audiences. - Vlogs & Blogs
Capturing authentic cultural experiences, stories, and interviews through video and written narratives. These serve as both travel inspiration and a repository for qualitative research in culture and tourism studies. - Community Tourism Initiatives
Promoting rural and experiential tourism that supports local artists, artisans, and storytellers, ensuring culture and economy grow hand in hand.
- Meet Our Team
Dedicated | Passionate | Purpose Driven
Community / Sustainable Tourism
To preserve and disseminate the folklore of India, we are actively engaged in creating:
Empowering Local Communities:
Partnering with rural artists, artisans, and storytellers to create authentic cultural experiences that generate fair income and pride in heritage.Preserving Living Traditions:
Every journey supports the conservation of folk arts, crafts, and oral traditions, ensuring culture thrives through responsible tourism.Promoting Responsible Travel:
Encouraging travelers to engage mindfully with people and places, fostering sustainability, respect, and shared growth.
- Book a Trip with us
